Psyop creates animated 3D pop-up book for new commercial

Andy Price | Commercial | Showcase | 25/01/2011 16:43pm

Animation studio Psyop has completed work on an animated pop-up book in a 3D commercial for banking firm JP Morgan Chase, titled ‘Change’.

Creating the spot from concept to final sign off, the studio used Maya and After Effects throughout.

“We kept everything technically very simple and focused on trying to tell the story clearly,” says Tony Barbieri, lead technical director at Psyop. “The bulk of the work came in the modelling stage and developing the overall look. Developing the final look I would say was the most challenging part.”

See more work from Psyop’s online.

Posted on Tuesday, January 25th, 2011 at 4:43 pm under Commercial, Showcase. You can subscribe to comments. You can leave a comment, or trackback from your own site.