Multimedia design studio Psyop has completed work on a new 45-second spot, the first in series for FAGE yoghurt
Psyop has managed to make yoghurt interesting by seamlessly blending both live action and computer animation to create a poetic journey in this new spot for Fage yoghurt.
Psyop on the project: “Everyone on the team was encouraged to be less literal with the narrative and visuals – to take a delicious thing and make it beautiful, metaphorical, sensory. Technically we thought to do as much of the job as possible in camera. We decided to use a phantom flex to create the feeling of painting in ultra slow motion.”