Multimedia design studio Psyop has completed work on a new 45-second spot, the first in series for FAGE yoghurt
Psyop has managed to make yoghurt interesting by seamlessly blending both live action and computer animation to create a poetic journey in this new spot for Fage yoghurt.
Psyop on the project: “Everyone on the team was encouraged to be less literal with the narrative and visuals – to take a delicious thing and make it beautiful, metaphorical, sensory. Technically we thought to do as much of the job as possible in camera. We decided to use a phantom flex to create the feeling of painting in ultra slow motion.”
View more work from the studio on the Psyop website.
Posted on Thursday, March 10th, 2011 at 3:55 pm under Commercial, Showcase. You can subscribe to comments. You can leave a comment, or trackback from your own site.
Tags: Commercial, liquid, Psyop
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