James Cameron talks about 3D’s future
Cameron spoke at IBC about 3D on TV, value for money and the future of 3D at the movies
In an industry where stereo 3D is still struggling, Cameron has said that we need to wait for 3D to become “less remarkable”.
“We need to get to that point of equilibrium, where the tail isn’t wagging the dog,” says Cameron in an interview with TechRadar.
“I think we should look forward to 3D when it is less remarkable. In the same way we don’t talk about how great the colour is on our TV sets any more or how great the colour is in a movie,” he adds.
3D at the cinema
However, when it comes to 3D at the cinema, Cameron is a little more opinionated.
Despite a killer start to stereo 3D movies, the format has since been tainted by the likes of Piranha 3D. “[The movie uses] these stupid 3D tricks that people used to think were good. And there would be one of these zingers every few minutes where everything would come to a screeching halt and some 3D gag would be hanging right in your face.
“That’s the 3D influencing the film-makers and not the other way around.”
However, he notes that it’ll be good 3D that will win out because it is those films that make the money.
“The film didn’t make that much money, anyway,” he explains.
“Good 3D that’s done well in an integrated way and is an enhancement will make a film money.”
Read the full article on TechRadar
Read the making of Avatar on 3D World
on Tuesday, September 13th, 2011 at 12:10 pm under Industry, News.
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Tags: 3d tv, Avatar, James Cameron, stereo 3D