The new 60-second commercial for Cadbury Dairy Milk, titled ‘Icons’ features slow-motion visuals full of temptation
The spot by Brand New School London is part of the brand’s biggest ever integrated marketing campaign in Ireland.
The agency brief called for an ad that would ‘seduce’ viewers with footage of tempting, mouth-watering chocolate.
“Using the process as a starting point we began designing abstract scenes that were surreal and terrestrial to create a mysterious visual narrative.” says project director Jonathan Notaro.
“We wanted to capture the behaviour of these different elements with a little sleight of hand, so we decided to fuse photo-sonic photography for the scenes we could capture in-camera and CG for the scenarios that were impossible to film.”