Advertising studio Lab81 create smoking effects in a new project for Italian shoe brand OXS
Italian advertising agency, Lab81, was responsible for the art direction and realisation of this spot promoting the casual RubberSoul trainers from OXS.
The team used a combination of tools from After Effects, Maya, Houdini and Krakatoa to complete the project. “The use of this software allowed us to create the fluids and render the shoe as realistically as possible,” says Lab81 art director Valentino Bedini. “This was our biggest challenge.”
The 50-second spot is full of complex smoke effects, which the Lab81 team succesfully achieved using their combined experience and with some help from online tutorials. “We relied on the internet and our experience in this field,” says Bedini. “The most technically impressive aspect of the project was realisation of the fluids, which we achieved using Think Box Software’s Krakatoa. After Effects was also vital as it pieced everything together, assembled the various frames and brought out all the shades of colour that characterise the entire video.”
Check out more work from Lab81 on its website.
Posted on Tuesday, October 4th, 2011 at 3:28 pm under Commercial, Showcase. You can subscribe to comments. You can leave a comment, or trackback from your own site.
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