A dynamic digital character and cool VFX give a powerful cinematic feel to this visually exciting new CG spot by nhb studios. Check it out now!
nhb studio was tasked with creating a new Netman TV commercial to promote the fastest internet in Namibia by agency Advantage Young & Rubicam.
The postproduction house created a fully computer generated spot, which included Netman’s redesign and building a CG version of downtown Windhoek, in just six weeks.
Obviously it was no problem for nhb’s visual effects department in Düsseldorf, ably headed by Christian Wallmeier.
According to nhb, the commercial’s storyline goes like this: “We are in downtown Windhoek, life is boring – slow. Then, from outer space, Netman lands in the heart of the city and brings fast internet for all.
Netman’s energy spreads across the country which brings a faster pace to life – life becomes broadband.
Netman is the superhero bringing 4G highspeed internet access – Superman meets Silver Surfer in Cyberspace.”
The brief presented a great opportunity for nhb’s VFX pipeline – combining core competencies from three branches in three cities. “We spent a considerable amount of time merging the topic of 4G speed with the character of Netman,” says nhb.
“We developed designs and textures, energy beams – which seem to be pulsing through Netman and to the 4G logo.”
“Netman’s colour scheme was reworked in order to make the new superhero even more appealing. His face was of great importance as the typical Netman smile needed to be kept.”
Modelling downtown Windhoek’s main street was especially demanding and complex.
“In order to create an authentic look we rebuilt 12 main buildings and about 100 props,” says nhb.
After doing several previz stages the VFX team knew exactly what would be in shot and were able to generate these elements layer per layer, adding matte paintings and then continuing work within Nuke.
Finally, nhb’s sound department created the music score.
“The music was supposed to be ‘blockbuster-movie-like’ and massive,” says nhb. “In addition, the dynamic visuals needed to be enhanced through matching sound effects.”
The music composition was created using sample-based classic music libraries and additional sounds that the studio generated live. The resulting score is impressive and ‘massive’, which supports the visuals perfectly and brings the commercial into the realm of cinematics.
Posted on Wednesday, June 6th, 2012 at 2:31 pm under Commercial, Showcase. You can subscribe to comments. You can leave a comment, or trackback from your own site.
Tags: CG spot, CG superhero, Netman, new commercial, nhb studios
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