Digital Domain and Mothership honoured at AICP 2012

Best commercials in 2012

Nike’s ‘Biomorph’ spot, recognised as one of the best commercials of 2012, will become part of the Museum of Modern Art’s Department of Film Collection! Find out how Mothership’s director David Rosenbaum delivered an advert as seamless as the shoe itself…

Digital Domain and Mothership were honoured at the 20th annual Association of Independent Commercial Producers (AICP) Show held at The Museum of Modern Art in New York City a week ago.

Nike Biomorph – a 51-second short conceptualised, designed and directed by Mothership’s David Rosenbaum for Nike, with visual effects by Digital Domain – was recognised in the Visual Effects category.

We’re not surprised. It’s very, very cool.

One of the best commercials of 2012

Find out how Mothership’s director David Rosenbaum delivered an advert as seamless as the shoe itself as he discusses the ‘Biomorph’ TVC for Nike’s new Flyknit technology.

You can view the Biomorph commercial and watch a making-of video at the link below.

Discover how Mothership and Digital Domain created the Nike Biomorph commercial

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Posted on Monday, June 18th, 2012 at 12:12 pm under Commercial, Showcase. You can subscribe to comments. You can leave a comment, or trackback from your own site.