The BBC London 2012 Olympic Games titles

The BBC has unveiled the title sequence for the London 2012 Olympic Games created by Passion Pictures and it looks awesome! Check it out now…

You might have caught the 60-second teaser when it was broadcast during half-time in the Euro 2012 final.

The sequence features fully CG athletes running through epic digital landscapes and back flipping down the Millenium Bridge.

Watch the London 2012 Olympic Games titles

The concept was devised by creative agency Rainey Kelly Campbell Roalfe Y&R. The animation was created by Passion Pictures and it was produced by Red Bee Media.

Watch the full teaser tonight!

You can catch the full version tonight just before Eastenders is broadcast at 19.30 BST on BBC One.

We’ll be bringing you a making-of piece shortly on this wonderful animation, so watch this space.

Posted on Tuesday, July 3rd, 2012 at 2:39 pm under Commercial, Showcase. You can subscribe to comments. You can leave a comment, or trackback from your own site.