The BBC London 2012 Olympic Games titles
The BBC has unveiled the title sequence for the London 2012 Olympic Games created by Passion Pictures and it looks awesome! Check it out now…
You might have caught the 60-second teaser when it was broadcast during half-time in the Euro 2012 final.
The sequence features fully CG athletes running through epic digital landscapes and back flipping down the Millenium Bridge.
Watch the London 2012 Olympic Games titles
The concept was devised by creative agency Rainey Kelly Campbell Roalfe Y&R. The animation was created by Passion Pictures and it was produced by Red Bee Media.
Watch the full teaser tonight!
You can catch the full version tonight just before Eastenders is broadcast at 19.30 BST on BBC One.
We’ll be bringing you a making-of piece shortly on this wonderful animation, so watch this space.
on Tuesday, July 3rd, 2012 at 2:39 pm under Commercial, Showcase.
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Tags: Making of, Passion Pictures, The BBC London 2012 Olympic Games titles