With just 30 seconds or so to grab your attention, be memorable and get their message across, this award is for the team that’s produced the highest-quality, innovative and most eye-catching CG commercial work.
French broadcaster Canal+ released this video promo at the start of the year to showcase its commitment to film.
French studio Mikros Image was hired to create the CG bear that plays the role of an auteur in the spot, which is a combination of live-action and CGI.
The Mikros team was required to integrate the CG bear into the shot footage, and so used an actor on set as reference to develop the animation. The bear was created using Maya, and was rendered in Arnold. Tracking was achieved using SynthEyes.
“Arnold was really important on this project,” says VFX supervisor Guillaume Ho. “Thanks to Arnold’s tools we were able to work on the lighting and achieve the highest photorealism possible.”
Keeping the huge bear extremely thin so that it was clear that it was actually a bear rug was particularly challenging. The team also had the complex task of creating its fur.
“We used a specific shader,” explains technical director Benoit Holl. “It was a simplified Marschner shader that was specifically developed by myself and the other in-house TD, Fabrice Macagno.”