Fur, feathers and fish feature in The Moving Picture Company’s fruity piece of animated action
The berries in this new spot for Ribena have been brought to life again by post-production facility The Moving Picture Company (MPC), international advertising agency M&C Saatchi and production company Independent.
Working closely with the spot’s director, Peter Szewczyk, it was MPC’s job to create the entire TV advert and print work for the project. Not only did it have to create the famous fruits, but it also had to integrate photorealistic animals.
The 30-second fully CG spot features some incredibly intricate effects, which the team managed to achieve using Maya, RealFlow, RenderMan, ZBrush, Mudbox and in-house proprietary fur software Furtility.
“Our in-house fur tool made it possible to create believable squirrel fur, and added extra detail to our woodpecker,” explains 3D supervisor Christopher Antoniou. “It’s a very good fur system that gives you everything you might need to generate fur and hair; the tool encompasses not only standard features, but also a strong dynamic aspect. Every attribute is paintable, from the length to maps controlling exactly where you want the dynamics to affect the groom.”
Posted on Friday, August 17th, 2012 at 4:05 pm under Commercial, Shorts, Showcase. You can subscribe to comments. You can leave a comment, or trackback from your own site.
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