Project showcase: Manhattan Loft Gardens
How Uniform visualised a towering part of the London 2012 Olympic legacy
In 2016 the Manhattan Loft Gardens, a double-cantilevered tower with expansive living space, three sky gardens and a hotel will grace the heart of Stratford City, London, and form an iconic part of the London 2012 Olympic legacy. To showcase the luxury 42-storey hotel and residential space, Liverpool-based brand communications agency Uniform created this two-minute film for developers Manhattan Loft Corporation.
The team first became involved with the project after being approached by Skidmore, Owings and Merrill LLP (SOM) architects. “They’d been impressed by a number of our previous films,” says Uniform’s senior artist Mark Lee. So impressed, in fact, that Uniform won the work and set about creating the film, which is fully CG with the exception of some photographic background plates.
To achieve this, the Uniform team used 3ds Max, RPManager, V-Ray, After Effects and Fusion, but it was the latter piece of software that proved particularly useful. “Fusion was once again a vital piece of our pipeline, and especially its 3D workspace,” Lee explains. “We comp’d in all our background photography and many elements such as the fire in the fire pits, and specific clouds where we needed them. As always, we added and corrected a huge amount in Fusion to reduce re-rendering out of 3ds Max.”
on Friday, August 24th, 2012 at 3:57 pm under Commercial, Shorts, Showcase, Visualisation.
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Tags: 3ds Max, After Effects, Fusion, V-Ray