Project showcase: BA ‘Olympics – Home Advantage’
A Boeing 777 taxis around London landmarks in Framestore’s Olympics spot for British Airways
Oscar-winning visual effects studio Framestore was behind this British Airways spot, in which a Boeing 777-200 navigates its way around the streets of London. The campaign, which came about from advertising agency BBH and director Michael Geoghagan, sees the aeroplane go on a journey from Heathrow to the Olympic Stadium, taking in some of London’s best sights along the way.
“A pre-viz was really important for this job as we had to figure out how to fit a 65-metre-wide Boeing 777 into London suburbs and landmark locations,” says 3D supervisor Robert Kolbeins. “We were then able to mix and key our CG pre-viz on location to find out good camera angles and positions. By cheating with angles the viewer isn’t drawn into questioning how the plane would possibly be able to pass through those streets.”
The team used the combined powers of Maya, mental ray, Mari, Nuke and Photoshop to pull off the complex effects. “mental ray made it possible for us to render a massive amount of CAD geometry using an on-demand loading technique (assemblies),” Kobelins says. “The whole plane assembly bits, even when compressed, were more than a gigabyte. Having only five weeks to complete the project, we needed to be sure our renders would be quick, and raytracing with mental ray gave us that guarantee.”
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on Tuesday, October 2nd, 2012 at 12:17 pm under Commercial, Shorts, Showcase.
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Tags: Mari, Maya, mental ray, Nuke, Photoshop, previz