Project showcase: Optimum WiFi
Wizz combined cardboard miniatures with 3D characters to produce this series of animated spots
In a new series of comedic spots for Optimum WiFi, Optimum’s new mascot, HotSpot the Dog, helps out his technically challenged owner Ben. There are four adverts – ‘Roaming’, ‘Hot Pot’, ‘Automatic’ and ‘One for the Ladies’ – that make up the company’s new campaign, created by ad agency The Brooklyn Brothers, production company Blacklist TV and Parisian animation and production studio Wizz.
The Wizz team travelled across to the US to photograph various locations before printing and spray-mounting the images onto cardboard miniatures to create sets. These were then combined with animated 3D characters built in Maya.
Wizz producer Amanda Stubb explains: “Maya was exceptionally useful in pre-visualising the camera moves that we would have to shoot for our miniature sets and then match in 3D for the characters. We think the two were married together pretty smoothly and found the right look and feel for the 3D characters, so that their skin texture and clothing texture matched perfectly with the real model world. We wanted them to feel like they could be stop-motion physical models – and you can see that detail reflected in the stitching of Ben’s green sweater, for example.”
Discover 2012′s best 3D movies over at our sister site, Creative Bloq.
on Friday, October 12th, 2012 at 12:55 pm under Commercial, Shorts, Showcase.
You can subscribe to comments.
You can leave a comment, or trackback from your own site.