Gentleman Scholar’s spot for the Salt Institute is heavy on the sodium chloride
‘Come up with a spot where everything is made out of salt.’ That was the brief handed to Santa Monica-based design studio Gentleman Scholar by advertising agency Grey San Francisco. So that’s exactly what it did – using a lot of 3D software.
“The majority of the animation and the chunkier particle effects were done with Maya, and rendered with V-Ray,” says technical director Henry Foster. “The denser particle sims, like the salt clouds, were done using Fume FX and Particle Flow in 3ds Max, and rendered in Krakatoa. We also used RealFlow and Houdini to do some of the rigid body sims, and Houdini to calculate and write out some animated displacement maps and ‘compression maps’ that helped us emit more particles from areas that were being compressed during animation.”
Using so many different software packages meant there was a challenge getting them all to work together. “Our approach was to solve each element of each shot individually with whatever software was best suited to the job, so the final image is blending elements from Maya, Fume, Krakatoa, Houdini and RealFlow, not to mention footage elements added in post-production,” says Foster.
Discover 10 amazing examples of projection mapping over at Creative Bloq.
Posted on Wednesday, October 17th, 2012 at 3:25 pm under Commercial, Shorts, Showcase. You can subscribe to comments. You can leave a comment, or trackback from your own site.
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