Banish those autumnal blues with Glassworks’ spot promoting the summer’s sporting spectacles on Freeview
The UK may have had a serious lack of sunshine this summer, but it’s certainly been one for the record books when it comes to sport. And Freeview,the country’s biggest digital television provider, has tried to ensure its customers don’t miss a minute of it.
The team at London-based post-production facility Glassworks got to work on the ‘Summer of Sport’ spot after being approached by advertising agency Leo Burnett and the project’s director, Noah Harris. Using Softimage, they were responsible for creating the photorealistic balloons that interact with the environment, CG windows and reflections, water, and many sky replacements.
Glassworks senior 3D artist Nick Smalley explains: “Among the many hand-animated balloons, we mainly used the ICE Bullet Rigid Bodies framework within Softimage, which allowed us to create accurate and believable collisions between the balloons themselves – and also with the environment, which had to be modelled in detail to represent the actual set. On a few shots it was necessary to use Momentum 3 to drive the rigidbody simulation.”
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Posted on Monday, November 5th, 2012 at 2:25 pm under Commercial, Showcase. You can subscribe to comments. You can leave a comment, or trackback from your own site.
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