Project showcase: Vinamilk ‘ProBeauty’

Polish Platige Image tells us of adventures in yoghurt simulation for this Vietnamese spot
Realistic fluid simulations are the main attraction in this aptly named ‘ProBeauty’ spot for the Vietnamese brand Vinamilk. Responsible for the whole post-production process, Polish studio Platige Image worked on the yoghurt simulation renders, composition and grading.
To do so, the Platige team had to use various tools, from 3ds Max, RealFlow, Frost and Houdini to Softimage, Arnold and Nuke. “RealFlow was the one that created really big simulations that were stable and predictable enough to play with,” says CG supervisor Kuba Knapik. “But the star duet would have to be Softimage and Arnold. We could bring in the massive caches, 2GB per frame with millions of polygons – in some cases it was close to 35 million – and, without instancing, could render it with subsurface scattering, global illumination, glossy reflection, depth of field and motion blur without any problems.
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“The GigaCore data-handling architecture in Softimage really works, and if you connect it with an amazing modern renderer you have all the tools needed to play with such renders. We wrote a special shader for this project that gave us a chance to mix different sub-surface scattering algorithms, and we could use beauty of point cloud and raytracing of subsurface scattering in one shader. That’s another feature that’s so powerful in Arnold: the ease of creating custom shaders.”

Discover 10 amazing examples of projection mapping over at Creative Bloq.
Posted
on Friday, November 9th, 2012 at 2:00 pm under Commercial, Shorts, Showcase.
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Tags: 3ds Max, Frost, Houdini, Nuke, RealFlow, Softimage