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20081024 Friday October 24, 2008

Autodesk acquires Softimage

Press release

24 October 2008 — Autodesk, Inc. (NASDAQ: ADSK) and Avid Technology, Inc. (NASDAQ: AVID), announced that they have signed a definitive agreement for Autodesk to acquire substantially all of the assets of Avid’s Softimage business unit for approximately USD 35 million.

Softimage was founded in 1986 by Daniel Langlois and is headquartered in Montreal, Canada. Softimage develops 3D technology for the film, television and games markets. Its flagship product is SOFTIMAGE|XSI, an extensible 3D animation software solution used by leading media and entertainment companies, including Digital Domain, Ubisoft, SEGA Corporation, CAPCOM, Animal Logic and The Mill. Autodesk Media & Entertainment provides animation, visual effects, editing/finishing and colour grading solutions for the 3D market, including entertainment and design industries.

“Softimage has been developing state-of-the-art 3D technology for more than 20 years, and its products are recognised as best-of-breed in the entertainment industry,” said Marc Petit, senior vice president, Autodesk Media & Entertainment. “Upon the completion of this acquisition we will be adding Softimage technology and products to our portfolio and welcoming one of the most talented teams in the industry to Autodesk Media & Entertainment. Both will help us accelerate the work of our Games Technology Group, as we build the next-generation of real-time, interactive 3D authoring tools for games, film and television.”

Gary Greenfield, CEO and chairman of Avid Technology, added: “We are excited about what this transaction means for customers of Softimage. The Softimage 3D product line has performed well in the video games market, a sector where Autodesk has a track record of success. Autodesk will provide a great home for the business.”

Softimage Product Integration

Upon completion of the acquisition, Autodesk intends to continue developing and selling Softimage’s core product line, while integrating certain Softimage technology into future versions of Autodesk solutions and products. Autodesk plans to acquire and continue developing the following Softimage products:

· SOFTIMAGE|XSI: Including XSI Essentials, XSI Advanced, XSI Academic, XSI Mod Tool and the XSI software development kit. XSI is production-proven 3D animation software for games, film and television. It offers a complete 3D modelling, animation, rendering and development environment for visual effects and custom tools.
· SOFTIMAGE|Face Robot: A complete software solution for easily rigging and animating 3D faces. Face Robot enables studios to create life-like facial animation at incredible speeds.
· SOFTIMAGE|Cat: This advanced character animation system is a plug-in for Autodesk 3ds Max software. It’s intended to be integrated into the 3ds Max product line.
· SOFTIMAGE|Crosswalk: This interoperability solution is intended to be integrated with Autodesk’s own interoperability technology.

Petit commented: “As we have demonstrated since the acquisition of Alias in 2006, we’re committed to giving our customers choice when it comes to their 3D tools. We plan to maintain and grow the Softimage product line, and through Autodesk FBX provide better interoperability between Softimage products, 3ds Max and Autodesk Maya. FBX also provides interoperability between Softimage products and our specialised applications such as Autodesk Mudbox, Autodesk MotionBuilder, Autodesk ImageModeler and Autodesk Stitcher, as well as numerous third-party applications.”

Petit concluded: “At Autodesk, we care deeply about 3D technology; we know users invest a lot of time and energy into mastering their favourite 3D product. To all 3D artists out there, I want to tell you that we understand your passion for the creative tools you use daily and that with Autodesk, you can choose your passion.”

For further information please visit www.autodesk.com/softimage.


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Comments:

That's monopole.

Posted by Federico (127.0.0.1) on October 28, 2008 at 08:33 AM GMT #

No thats progress. Most big 3D softwares are becoming stagnant. The companies never work together and this can effect the workflow for studios. With this purchase autodesk can make yet another excellent software work within a studio without additional plugins/patches/workarounds. I just hope the world doesnt start to fight autodesk the way it did microsoft. Let them rule the highend there will always be another option for those who dont like the big boys toys. Blender and truespace for example.

Posted by Paul Darcy (127.0.0.1) on October 28, 2008 at 10:06 AM GMT #

I like this acquisition more than Maya. The problem for Autodesk is that they are losing their identity and adding on debt. But I think they know what they are doing. Whereas Maya was a smoother animation program than 3DS Max, Softimage offers better special effects. When can we begin to see some integration?

Posted by 127.0.0.1 on October 30, 2008 at 09:08 AM GMT #

Short term, it'll mean no change. Medium term it'll mean just what Autodesk will say it'll mean. Longterm, it'll probably mean the an overall review of the product line, to meet the markets Autodesk is is serving, a review that will take years to complete.

Posted by SteveE (127.0.0.1) on November 03, 2008 at 11:06 AM GMT #

Someone tell me whats wrong with Autodesk. Are they realy ready to acquire Microsoft?

Posted by Khawar (127.0.0.1) on November 03, 2008 at 01:40 PM GMT #

Doesn't competition lead to innovation. Now that all three big boys are in the same stable, Autodesk is free to fix prices and halt innovation wherever they deem it's needed. This is how organized crime operates! I'm just glad sketchup found shelter at Google.

Posted by 127.0.0.1 on November 06, 2008 at 05:13 PM GMT #

this world looks kinda scary is it e-mail me back plzzz

Posted by Marcella (127.0.0.1) on November 26, 2008 at 04:55 AM GMT #

Comments are closed for this entry.

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